Last updated: 2026-02-15. This cookie policy explains which cookies and similar technologies we use on mammamiaexperience.it, for what purposes, how long we keep them and how you can manage your preferences at any time.
1. What cookies are
Cookies are small text files that websites save on the user's device to store information. Together with cookies, we may use similar technologies such as pixel tags, local storage or third-party SDKs — for simplicity, in this notice all of them are referred to as "cookies".
2. Data controller
Mammamia Experience — Polignano a Mare (BA), Italy.
Email: info@mammamiaexperience.it
To exercise your rights (access, deletion, objection, portability) write to this address.
3. Categories of cookies we use
We distinguish three categories:
• Strictly necessary cookies: always on, no consent required. Needed for the site to function, for session, security and to store your own cookie choice.
• Analytics cookies: on only with your consent. They help us measure site usage in aggregate form via PostHog.
• Marketing cookies: on only with your consent. Used to measure Google Ads conversions and managed via Google Consent Mode v2.
4. Legal basis
Strictly necessary cookies are processed on the basis of the legitimate interest in ensuring the site works (art. 6.1.f GDPR). Analytics and marketing cookies are processed on the basis of your freely given, specific, informed and withdrawable consent (art. 6.1.a GDPR and art. 122 Italian Privacy Code).
5. Data transfer outside the EU
Some providers (Google, PostHog) may transfer data to third countries (United States). Transfer takes place under Standard Contractual Clauses approved by the European Commission and the additional security measures foreseen by their respective Data Processing Addenda.
6. Duration of consent and preferences
Your choice is stored in a local cookie for 6 months. After that period — or if you manually clear your browser cookies — the banner will reappear to ask again. You can change your mind at any time by clicking "Manage cookie preferences" in the footer.
7. Your rights
Under the GDPR you have the right to access, rectify, erase, restrict, port or object to the processing of your personal data. You can lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it) if you believe the processing violates applicable law.
List of cookies we use
Name
Provider
Category
Purpose
Duration
mm_consent_v1
mammamiaexperience.it
Necessary
Stores your cookie preferences
6 months
mm_lang_pref
mammamiaexperience.it
Necessary
Remembers your language choice (IT/EN)
1 year
session (JWT)
mammamiaexperience.it
Necessary
Authenticated user session (private area)
Session
ph_*
PostHog (us.i.posthog.com)
Analytics
Aggregated site usage analytics
1 year
_ga, _gid, _gcl_*
Google
Marketing
Google Ads conversion measurement (Consent Mode v2)
Up to 2 years
We use strictly necessary cookies to make the site work and, with your consent, analytics and marketing cookies to understand how you use Mammamia Experience and to show you more relevant ads. You can accept all, reject all or choose which categories to enable. Read the cookie policy
We respect your privacy
We use strictly necessary cookies to make the site work and, with your consent, analytics and marketing cookies to understand how you use Mammamia Experience and to show you more relevant ads. You can accept all, reject all or choose which categories to enable. Read the cookie policy