Cookie notice

Cookie Policy

Last updated: 2026-02-15. This cookie policy explains which cookies and similar technologies we use on mammamiaexperience.it, for what purposes, how long we keep them and how you can manage your preferences at any time.

1. What cookies are

Cookies are small text files that websites save on the user's device to store information. Together with cookies, we may use similar technologies such as pixel tags, local storage or third-party SDKs — for simplicity, in this notice all of them are referred to as "cookies".

2. Data controller

Mammamia Experience — Polignano a Mare (BA), Italy. Email: info@mammamiaexperience.it To exercise your rights (access, deletion, objection, portability) write to this address.

3. Categories of cookies we use

We distinguish three categories: • Strictly necessary cookies: always on, no consent required. Needed for the site to function, for session, security and to store your own cookie choice. • Analytics cookies: on only with your consent. They help us measure site usage in aggregate form via PostHog. • Marketing cookies: on only with your consent. Used to measure Google Ads conversions and managed via Google Consent Mode v2.

4. Legal basis

Strictly necessary cookies are processed on the basis of the legitimate interest in ensuring the site works (art. 6.1.f GDPR). Analytics and marketing cookies are processed on the basis of your freely given, specific, informed and withdrawable consent (art. 6.1.a GDPR and art. 122 Italian Privacy Code).

5. Data transfer outside the EU

Some providers (Google, PostHog) may transfer data to third countries (United States). Transfer takes place under Standard Contractual Clauses approved by the European Commission and the additional security measures foreseen by their respective Data Processing Addenda.

6. Duration of consent and preferences

Your choice is stored in a local cookie for 6 months. After that period — or if you manually clear your browser cookies — the banner will reappear to ask again. You can change your mind at any time by clicking "Manage cookie preferences" in the footer.

7. Your rights

Under the GDPR you have the right to access, rectify, erase, restrict, port or object to the processing of your personal data. You can lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it) if you believe the processing violates applicable law.

List of cookies we use

NameProviderCategoryPurposeDuration
mm_consent_v1mammamiaexperience.itNecessaryStores your cookie preferences6 months
mm_lang_prefmammamiaexperience.itNecessaryRemembers your language choice (IT/EN)1 year
session (JWT)mammamiaexperience.itNecessaryAuthenticated user session (private area)Session
ph_*PostHog (us.i.posthog.com)AnalyticsAggregated site usage analytics1 year
_ga, _gid, _gcl_*GoogleMarketingGoogle Ads conversion measurement (Consent Mode v2)Up to 2 years